To learn more, visit: https://www.morainepark.edu/academics/programs/marketing-and-social-media-management/
Program Number: 10-104-3
Associate of Applied Science Degree
Campus: Fond du Lac, West Bend, Online
This program is eligible for financial aid
Learn modern marketing strategies and best practices while unleashing your creative side with the Marketing and Social Media Management program at MPTC.
In today’s digital, fast-paced world, it’s vital to have skilled marketers behind every brand and business. With the growing importance of brand presence, now is the perfect time to start a marketing career!
Moraine Park’s Marketing and Social Media Management program equips students with the modern, essential skills to start a career in marketing.
Students in the Marketing and Social Media Management program will learn best practices to promote businesses and brands. Students explore online and in-person strategies to best communicate with consumers, and learn about various online communication outlets, such as blogs, websites and advertising campaigns. Our marketing classes teach students to utilize many social media channels to promote a business, such as Twitter, Instagram, Snapchat, TikTok and Facebook. Students are prepared to develop innovative and creative marketing strategies to engage and retain customers. Students also learn valuable tactics in SEO and analytics.
Earn credits at MPTC and transfer to a four-year college to earn your bachelor’s degree.
Visit the Transfer to a Four-Year College page for more information on credit transfer agreements between Moraine Park and four-year colleges, both public and private.
Standard Admissions steps details
Earn college credit outside the classroom through Moraine Park’s Credit for Prior Learning (CPL) opportunities. Credit opportunities are available for:
Visit MPTC’s Credit for Prior Learning page for more information.
Tuition
Occupational
Associate of Arts/Associate of Science
Online students are not charged out-of-state fees.
Student Fees
Please refer to Tuition & Fee Information for additional enrollment fee information.
Financial Aid is available for associate degree and technical diploma programs (those that are 2 semesters in length and typically with 28 credits or more). Processing can take 4-5 weeks after a student's completed Free Application for Federal Student Aid (FAFSA) is received. Visit the Financial Aid page to learn more.
| Semester 1 | Credits | |
|---|---|---|
| 102-110 | Introduction to Business | 3 |
| 103-159 | Computer Literacy - Microsoft Office | 1 |
| 104-102 | Marketing Principles | 3 |
| 104-130 | Marketing Digital Design | 3 |
| 801-136 | English Composition 1 | 3 |
| 890-101 | College 101 | 2 |
| Credits | 15 | |
| Semester 2 | ||
| 104-131 | Social Media Management | 3 |
| 104-132 | Website Management | 3 |
| 104-133 | Social Video Creation | 3 |
| Communication Course | 3 | |
| Mathematics Course | 3 | |
| Credits | 15 | |
| Semester 3 | ||
| 104-117 | Public Relations | 3 |
| 104-125 | Advertising and Social Media Campaign | 3 |
| 104-134 | Email and Mobile Marketing | 3 |
| 104-135 | Customer Relationship Management | 3 |
| 196-189 | Team Building and Problem Solving | 3 |
| Social Science Course | 3 | |
| Credits | 18 | |
| Semester 4 | ||
| 102-120 | Principles of Management | 3 |
| 104-136 | Leadership and Ethics in the Digital Age | 3 |
| 104-137 | Marketing Presentation and Portfolio | 3 |
| Behavioral Science Course | 3 | |
| Social Science Course | 3 | |
| Credits | 15 | |
| Total Credits | 63 | |
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