Provides an overview of marketing strategies and tactics. Major topics include traditional marketing, social media marketing, consumer segmentation, market research, new product or service development, distribution, pricing and integrated marketing communications. Credit for Prior Learning Available
Gives students an in-depth understanding of public relations strategies and techniques and how to apply them to help businesses and organizations achieve their online sales and marketing objectives. Key areas of focus include e-mail marketing, social media, and online public relations. (Prerequisite: 104-102 Marketing Principles) Credit for Prior Learning Available
Focuses on creating and implementing advertising plans. Through a variety of assignments, participants are given the opportunity to create ad layouts, use desktop publishing, design an advertising campaign and create a video or audio advertisement. Through practical and theoretical approaches, students prepare and present an advertising and social media campaign for a specific business or organization. (Prerequisites: 104-130 Marketing Digital Design; 104-131 Social Media Management)
Introduces digital media and tools used for social and digital content creation purposes. Students will learn current content trends and best practices per marketing channel. Provides students the opportunity to create content via photo editing, page layout and video editing using Adobe Creative Cloud software applications.
Examines ways social media has influenced advertising and has changed to a one-to-one communication demanding almost instant feedback. Focuses on how businesses are using social media as well as how to manage social media channels, utilize analytics and communicate with consumers. Additionally explores the history and development of social media platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.
Explores the use of popular Content Management Systems (CMS) to create dynamic and responsive websites. Develops an in-depth understanding of search engine optimization and search engine marketing strategies and techniques. Also provides students with the knowledge necessary to analyze, optimize and create search engine friendly websites.
Covers fundamental techniques of video editing, sound editing, live video and creatively implementing video as a storytelling medium. Students will explore current video trends and best practices per social channels and integrate these techniques into a social media campaign. Additional topics will include YouTube channel creation, advertising, and best practices. (Prerequisite: 104-130 Marketing Digital Design or 111-101 Introduction to Graphic Design)
Introduces the latest email and mobile marketing tactics and best practices. Challenges students to review business goals and apply marketing strategies to email campaigns, mobile messaging, responsive design and mobile advertising campaigns. (Prerequisites: 104-130 Marketing Digital Design; 104-132 Website Management)
Provides a sound foundation of Customer Relationship Management (CRM) concepts and best practices. Students will explore how to apply marketing tactics and strategies to maintain long-term customer relationships. Major topics also include Business to Business versus Business to Consumer marketing and implementation of popular CRM tools. (Prerequisite: 104-102 Marketing Principles)
Explores concepts on how to become a leader within a diverse world and the marketing industry. Introduces ethical issues of digital media, which include copyright, advertising, privacy, mobile phones and messaging. Students will be exposed to real-life issues from a global perspective. (Prerequisite: 104-102 Marketing Principles)
Serves as a capstone project for the Marketing and Social Media Management Program. Builds personal brand, presentation and collaboration skills. Students will create a final portfolio that will be presented to peers in the marketing industry. (Prerequisites: 104-134 Email and Mobile Marketing)